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      <image:title>About US</image:title>
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  <url>
    <loc>https://www.mdotbrand.com/home</loc>
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    <lastmod>2022-11-23</lastmod>
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      <image:title>M! BRAND</image:title>
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      <image:title>M! BRAND</image:title>
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      <image:title>M! BRAND</image:title>
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      <image:title>M! BRAND</image:title>
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  <url>
    <loc>https://www.mdotbrand.com/clients</loc>
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    <priority>0.75</priority>
    <lastmod>2020-04-17</lastmod>
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  <url>
    <loc>https://www.mdotbrand.com/casestudies</loc>
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    <priority>0.75</priority>
    <lastmod>2020-08-13</lastmod>
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      <image:title>OUR WORK - FROM SCIENCE FOCUSED TO PATIENT CENTRIC. RE-POSITIONING MSKCC:</image:title>
      <image:caption>Memorial Sloan Kettering was known for its broad range of cancer treatments. But research showed that oncological expertise in 100+ forms of cancer wasn’t resonating. Simply put—patients want to know that the hospital understand just one type of cancer—theirs.</image:caption>
    </image:image>
    <image:image>
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      <image:title>OUR WORK</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5de522482625a4608a22e02b/1593603223062-0TBQI9A371KWBCGTMEU7/National%2BForum%2BCholesterol.jpg</image:loc>
      <image:title>OUR WORK - UNDERSTANDING HOW TO BETTER REACH “AT RISK” POPULATIONS:</image:title>
      <image:caption>M! BRAND conducted focus group research, developed deep audience insights and created the compelling messaging for a highly successful public awareness campaign aimed at making sure the family caregiver—is well cared for.</image:caption>
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      <image:title>OUR WORK - A FRESH ANGRY ORCHARD WEBSITE AND EVEN FRESHER BRAND MESSAGING:</image:title>
      <image:caption>The new AO website was designed to grow the overall cider category and position the brand as the leader in key category sentiments of “naturalness” and “refreshing”. Our website includes Cider Lessons video content and a virtual tour of AO’s Hudson Valley NY orchard.</image:caption>
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      <image:title>OUR WORK - AGENCY? NAH. AGENCY SHMAGENCY:</image:title>
      <image:caption>The name says it all. These guys are not an agency—they are a Shmagency. Intended to utterly disrupt the traditional creative services model, M! Brand created the name and brand identity to exist in the two seemingly contradictory worlds of classic agency design—and shameless hucksterism.</image:caption>
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    <image:image>
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      <image:title>OUR WORK</image:title>
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      <image:title>OUR WORK - REVVING UP THE BRAND FOR A RE-LAUNCHED BIOTECH START-UP:</image:title>
      <image:caption>REVBIO is a med-device start-up developing a novel technology for bone repair. As they transition to a commercial stage company, REVBIO realized that a new name, brand strategy and visual identity were essential to seizing their full economic potential.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5de522482625a4608a22e02b/1586356382242-40YFOZDVJFAES9UGN2JJ/MerrillLynch%25252BTDB.jpg</image:loc>
      <image:title>OUR WORK - A TOTALLY DIFFERENT CAMPAIGN WEBSITE FOR A TOTALLY DIFFERENT MERRILL LYNCH:</image:title>
      <image:caption>Merrill Lynch knows “this isn’t your father’s stock market”. To launch a proprietary asset allocation methodology—they needed a disruptive campaign and website. Our visual metaphor and brand messaging positioned ML as a bullish leader in the latest investment technology.</image:caption>
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      <image:title>OUR WORK</image:title>
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    <loc>https://www.mdotbrand.com/contact</loc>
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    <lastmod>2020-07-01</lastmod>
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  <url>
    <loc>https://www.mdotbrand.com/skunkworks</loc>
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    <priority>0.75</priority>
    <lastmod>2020-04-15</lastmod>
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